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During a sale, dealers are required to disclose all material information about the vehicle. This includes details that could affect a consumer's decision to purchase, such as the vehicle's history, any prior accidents, mechanical issues, odometer discrepancies, or repairs. Transparency in these disclosures is critical to ensuring that consumers can make informed decisions and are not misled about the condition or value of a vehicle.

While warranty information, the dealer's profit margin, and other customers' purchase experiences might be relevant in certain contexts, they do not encompass the broader obligation that dealers have to provide complete and accurate information that may impact the consumer's choice. Thus, the requirement for dealers to disclose all material information is in place to protect consumers and promote fair business practices in the automotive sales industry.